The shift to agentic commerce: A new model for unified operations and customer experience

The evolving commerce landscape

Organisations involved in commerce are navigating a challenging period of change. Ongoing pressure on margins, supply chains and customer expectations is forcing leaders to rethink how their businesses operate.

At the same time, the economics of growth are becoming more complex. Customers are more value-driven, less loyal and more selective in how and where they buy. Many organisations are struggling to deliver seamless buying experiences while maintaining control over cost, fulfilment and operational risk.

Why read this eBook?

This eBook explores what agentic commerce means in practice, the challenges it can help address, and how organisations can begin to evolve their operating models.

It includes:

• A practical explanation of agentic commerce and how it differs from traditional automation and AI tools
• An overview of the key challenges agentic commerce is designed to address across operations and customer experience
• Examples of where and how agentic commerce can be applied across customer journeys, fulfilment and back-office workflows
• Insight into emerging considerations such as AI-driven product discovery and Generative Engine Optimisation (GEO)
• Guidance on how commerce operating models need to evolve to support agentic ways of working
• Key considerations and foundational capabilities required to become agentic-ready