The B2B Website Personalization Playbook

Buyers now research on their own terms before ever talking to sales, and a generic website experience doesn't hold their attention. Millennials and Gen Z, now the majority of B2B buyers, expect the same personalization they get as consumers. Most B2B sites still show every visitor the same page.

The upside is measurable. 96% of marketers report personalized experiences have increased sales, and websites using personalization see a 49% average lift in visitor conversion. 9 in 10 decision makers believe personalization will be crucial to business success within three years.

This playbook gives you 10 proven plays to close that gap:

• Step-by-step plays for lifting conversion rate, pipeline velocity, and account engagement
• The exact tools and data attributes to combine for each personalization
• KPIs to track and real examples of each play in action

Iron Horse is a B2B growth marketing agency that helps enterprise and emerging growth companies get discovered and get chosen. Our multidisciplinary team brings together strategy, creative, paid media, and GTM engineering to develop agile, innovative programs that deliver results. See what’s possible at ironhorse.io.