Leading video delivery technology company, Streaming Global, announced today the latest release of its overlay software product SG-MDRN (Media+Data+Realtime Networking) which includes the functionality to effectively eliminate streaming rebuffering events. In recent customer deployments, the frequency of rebuffering events was reduced by 98% with the solution not requiring a rebuffering delay, the way previous technologies attempted to fix the problem. OTT streaming services, sports leagues, broadcasters, cloud infrastructure providers and CDNs can all benefit by leveraging Streaming Global’s domain expertise and software products. The software can be deployed across a wide range of infrastructures from public cloud providers to private cloud and data center installations, as an overlay to the customer’s current video distribution workflow. It leverages the extensibility model of the industry’s leading video players and already supports TheoPlayer, Video.js, and Bitmovin.
Richard Oesterreicher, CEO of Streaming Global, said: “Rebuffering events and time to first frame (TTFF) are long held as the highest priority problems to address for quality of customer experience (QoE). Through customer deployments across the continent of Africa where a massive number of subscribers are using 2G cellular, we proved that even in challenging network topologies, customers don’t have to experience rebuffering.”
Recent data, including a report released by video player developer Bitmovin in November 2022, suggests that the leading cause of users unsubscribing from a service is rebuffering, potentially costing the streaming industry hundreds of millions of dollars a year in churn.